Recruiting Top Talent: 5 Tips to Successfully Build Your Team

2. Look for Candidates in the Right Places

Once you’re clear on your definition of top talent for the job, you have to figure out where to look for it. Depending on the job description and skill set needed for it, there are a plethora of options to find candidates in today’s digital world.

For a broad range of candidates, look to popular sites like LinkedIn, Indeed, Monster, ZipRecruiter, or Glassdoor. These sites see thousands of views a day and let candidates search by job location, title, seniority, and other filters.

If you’re recruiting with goals of increasing DEI in the workplace, you’re not alone. According to our recent report on Diversity Hiring, 56% of employers say they struggle to attract talent from diverse backgrounds. Look to sites like diversity.com or workplacediversity.com to find underrepresented candidates.

For jobs that require specialized skills or experience, getting help with recruiting candidates may be in your best interest - especially if you’re short on time. Look to agencies or individuals that specialize in your industry to increase your chances of finding a good fit, faster.

Managing job postings and tracking applications across platforms can become an arduous task. To help streamline candidate searches, tools like Lanteria’s Hiring and Onboarding Module can come in handy. Lanteria HR provides businesses with their very own, company branded, Career Portal for posting positions and streamlining applications into an Applicant Tracking System (ATS). It also has integration with a variety of job posting vendors, including ZipRecruiter, SEEK, and JobTarget, which enable job postings to be instantly populated in over 25,000 job boards.

3. Build a Strong Employer Brand

Consider your employer brand as the magnet that pulls top talent to you. The stronger it is, the less time you’ll spend digging through LinkedIn for candidates. In today's competitive job market, a powerful employer brand can set you apart from the crowd and label your company as the place where exceptional talent wants to work. 

When done the right way, it does the heavy lifting by attracting candidates who resonate with your company’s values, culture, and opportunities, making your recruitment process more efficient. 

The first step to building a strong employer brand is creating a one-of-a-kind Employee Value Proposition or EVP. Your EVP is the promise you make to your employees—what they get in return for their hard work. Offering career development opportunities or nurturing an innovative culture, your EVP should highlight what makes your company stand out from others. 

A primary example is Salesforce, a company renowned for its inclusive culture and commitment to employee well-being, which has helped it attract and retain top talent for years. Defining your EVP will give potential employees a compelling reason to pick your company over others.

Employer branding matters more than ever! According to LinkedIn, a whopping 75% of job seekers consider an employer’s brand before even applying for a job! This means that candidates are doing their research before they decide to hit "submit" on an application. 

If your brand is weak or undefined, you risk losing out on great talent who may go with a company that has a more attractive and well-established reputation. A strong, clearly communicated brand can influence candidates' decisions to apply or not, so it's essential to get it right!

Another effective way to strengthen your employer brand is through social proof, which involves utilizing testimonials, success stories, and employee experiences to show the world what it’s like to work at your company. 

Sharing these stories via social media, on your career page, and through videos or blogs can make a huge impact! For example, you can post photos of your team participating in community service days or attending "Lunch and Learn" events. 

This gives candidates a sneak peek into your company culture and shows that your brand is built on real experiences and values, not just marketing buzzwords!

‍Pro tip: Remember, an employer brand is built every day, not just on your website. Your employees are your best ambassadors, and their interactions with customers, clients, and even on their personal social media accounts shape how others perceive your company. By focusing on creating a positive, engaging, and supportive work environment, you’ll empower your employees to spread the word about what makes your company a great place to work.

Building a strong employer brand takes time and consistency, but the payoff is so worth it! With a clear EVP, powerful social proof, and a reputation for being a great place to work, you’ll naturally attract the kind of talent that will drive your company’s success for years to come.

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4. Streamline Your Recruitment Process with Technology

The faster you get moving, the less likely you are to lose top talent to a competitor. Speed is crucial in the digital age, and this also applies to recruitment. A streamlined, efficient hiring process helps you pull in the best candidates and improves their overall experience.

By leveraging recruitment technology, you can speed up the process, reduce manual tasks, and ensure you don’t miss out on top-tier talent simply because your competitors picked up the pace. A powerful tool for improving recruitment efficiency is an Applicant Tracking System (ATS), which can save you countless hours by automating tedious tasks like sorting through resumes, scheduling interviews, and following up with candidates. 

Instead of manually reviewing hundreds of applications, an ATS can quickly filter them based on keywords, qualifications, and experience, ensuring that only the most relevant candidates make it to the next stage. 

For example, Lanteria’s ATS includes features like automated interview scheduling and candidate scorecards, allowing hiring managers to focus on the most important aspect - assessing top candidates. These features ensure that no candidate falls through the cracks and that every applicant is handled efficiently.

Beyond ATS, AI and analytics are becoming game-changers in the recruitment landscape. AI tools can analyze a candidate’s past performance, assess their skills, and even predict how well they will fit into your company culture. 

By using AI to rank candidates based on key competencies like leadership, problem-solving, and adaptability, you can significantly increase your chances of finding the perfect match. For example, AI tools might rank candidates with strong leadership abilities higher for managerial roles, while others with exceptional technical skills are prioritized for more specialized positions. 

This data-driven approach takes the guesswork out of hiring and ensures you're making informed decisions. The impact of these technologies is crystal clear - companies using AI in their recruitment process have reduced their hiring time by 40% and increased productivity by 60%, according to a report by PwC. 

This not only allows your HR team to focus on higher-value tasks but also accelerates the entire hiring process, helping you secure top talent before competitors snatch them up.

While technology can transform the recruitment process, it’s essential to ensure the candidate experience remains a top priority. A fast, transparent, and user-friendly application process keeps candidates engaged and reduces the likelihood of dropouts. 

For example, Lanteria’s streamlined application process reduced candidate dropout rates by 20% in 2022 for one customer by keeping candidates informed at every step and offering an intuitive, easy-to-navigate platform. Candidates appreciate when a company respects their time, and a seamless process can make all the difference in their decision to join your team.

‍Pro tip: While technology is a powerful tool, it shouldn’t replace the human touch. Automation can handle repetitive tasks, but personalized outreach still plays a crucial role in building connections with candidates. 

A thoughtful follow-up email or a personalized message from a hiring manager can go a long way in making candidates feel valued. By combining the efficiency of technology with human interaction, you can create a recruitment process that’s not only fast and effective but also warm and engaging.

In the fast-paced world of recruitment, adopting technology can give you a significant edge. Whether it's through an ATS, AI-powered tools, or an improved candidate experience, streamlining your process will not only attract top talent but also ensure you build a team that drives your company’s success.

5. Build a Healthy Talent Pool

In many cases job posting receive multiple qualified candidates and you can’t say yes to all of them. For candidates that don’t quite make the cut, ask if it’s okay to keep their resume and contact details on file for future opportunities, thus creating a talent pool you can go to when the need arises. 

Talent pooling plays a central role in direct sourcing strategies - where organisations bypass recruitment agencies to hire directly on the strength of their employer brand - often saving themselves significant time and money in the process. Lanteria HR offers a talent pipeline where you can not only see which candidates have applied for the position, but where they ranked on skillset, interview notes, and experience, so you can go back to this talent pool if the need arises.

Building Your Dream Team Starts Here

Building a dream team starts with intentional and strategic actions. To recap, it begins by defining your ideal candidate, ensuring you know exactly who you're looking for and how they’ll fit into your organization. 

Next, strengthen your employer brand to attract top talent effortlessly. Leverage recruitment technology to streamline the process and keep your candidates engaged. Offer competitive compensation to stay ahead of the curve, and finally, foster a collaborative onboarding process that sets your new hires up for success.

Ready to build a team that’s more than the sum of its parts? Start by putting these tips into action today, and watch as top talent comes knocking at your door. Be it’s touching up your hiring strategies or rethinking your onboarding process, each step you take will bring you closer to creating a workforce that drives your business forward.

Keep in mind, the best teams are built not just through smart hiring but through meaningful onboarding and continuous engagement. Every hire is an opportunity to enrich your company culture and achieve long-term success. So, take the first step today, and watch your dream team come to life.

Lanteria has all the resources you need to get the job done. Book a demo today and experience our HR platform in action.